Soft Minimalism - The Most Sought-After Style of 2020

With all of us getting more wear out of our lockdown loungewear, is our everyday look becoming effortless?

According to Barclaycard during the UK’s lockdown, Britain spent £40.6 billion on ‘dispensable’ buys, such as fashion. Loungewear and activewear were, unsurprisingly, the biggest-selling categories. Interestingly, as pandemic restrictions begin to ease and we can hit the street and formal venues again, it seems the new normal in regards to dressing is here to stay.

The ‘chuck on chic’ style is prevalent, most recently we have seen major fashion houses debuting their latest collections giving a nod to loungewear showcasing more relaxed silhouettes and less detailed pieces. For instance this interception was very much apparent at Milan's SS21 show, gone where the consistently low-cut, deep split and jewel-encrusted collections, in favour of essentials and basics. 

Fashion icons such as Katie Holmes, have recently been spotted supporting a mix match combination of the new normal, teaming track pants with a sharp blazer. Glamour magazine has coined this trend the ‘The High-Low Mix’, which sees style insiders wearing something ‘high’ such as evening-appropriate sequins, or an ultra glam dress and mixing it with a ‘low’ item such as a casual hoodie or basic t-shirt. 

At 1 People have always advocated minimalist garments and every day wear,  due to our danish DNA and sustainable prerogative. Each essential we offer modern women is  thoughtful and timeless meaning no need to replace each season and they serve as the perfect solutions for when you experience an “I have nothing to wear moment”. 

We also very much support Holmes High-Low look, 1 People believe throwing together two seemingly disconnected styles can bring a lot more character to an outfit. When combining such styles, we opt for a muted colour palette in order to make the whole outfit tonal keep to chic neutral shades and soft sustainable textures. 

Much Love, 

The 1 People's Team