On average, a woman has 7 pieces of handbags in her wardrobe. The data is even more interesting when combined with the information telling us that 40% of women aged 18 to 34 spends at least a month shopping around before she makes up her mind and picks the lucky winner whose role would enrich her wardrobe arsenal, if not to give a fresh nuance to her already full closet. With this pattern of consumer behaviour, it is not surprising when research indicates that in 2020 alone, revenue on handbags amounts up to US$58 billion worldwide. Looking at this staggering number, we can’t help but wonder, what’s so special about handbags until women are willing to spend a lot of time, energy and money on them? Putting it in other words, when it comes to this particular fashion item, what makes women harbour such an ineffable affinity?