On average, a woman has 7 pieces of handbags in her wardrobe. The data is even more interesting when combined with the information telling us that 40% of women aged 18 to 34 spends at least a month shopping around before she makes up her mind and picks the lucky winner whose role would enrich her wardrobe arsenal, if not to give a fresh nuance to her already full closet. With this pattern of consumer behaviour, it is not surprising when research indicates that in 2020 alone, revenue on handbags amounts up to US$58 billion worldwide. Looking at this staggering number, we can’t help but wonder, what’s so special about handbags until women are willing to spend a lot of time, energy and money on them? Putting it in other words, when it comes to this particular fashion item, what makes women harbour such an ineffable affinity?
The slogan “Black Lives Matter”, which is actually derived from the name of an international organisation standing against violence and systemic racism, has overtaken the internet and dominated the news highlights. Thousands of sympathisers flood the streets demonstrating to show their solidarity, leaders of the parliaments raise their voices to express their political leaning while top celebrities step in to pay their respects to those who are fighting the battle for equality at the front-line. From the realm of the Fashion Industry, fashion brands are running social media activation to champion this movement and even organising fundraising campaigns to financially support non-profit organisations that operate to eradicate inequality and racism.
Purchase on luxury products shows a major decline during the COVID-19 global pandemic. Apparently, we succumb into the fear provoked by a wide range of publications and the preventive measures notifying us that the end of the world is fast approaching. As foreseen, this fear translates into a shift on consumer behaviour where people prioritise to spend on essential goods than using our disposable income on something that is nice to have.
That iconic walk when Jennifer Lopez rounded up the Versace’s Milan fashion show will forever stay in our heart. Wearing the jungle-print silk dress, Lopez declares that a woman in her 50 can be as stylish and fashionable as the 20 something Kendall Jenner.
Yes, age doesn’t dictate who you are, what you have to do and what you should wear! It is merely a numerical symbol that marks your stay on Earth. Should it mean something important, the increasing number on your age is an alarm that reminds you of a liberation, an escape from social construction and an open door to shed away fears of being judged and be brave to show your true colour.